Tournament will be called Tata IPL until 2028
In a significant expansion for the Indian Premier League (IPL), the Tata Group has successfully retained the title sponsorship rights until 2028, solidifying its association with the world’s most popular T20 cricket league. The extension follows a high-stakes bidding war, with Tata Group matching a competitive INR 2500 crore offer from the Aditya Birla Group. The Board of Control for Cricket in India (BCCI) officially confirmed the decision on Friday, ensuring that Tata Group remains the face of IPL for the next five seasons.
Tata Group’s Continued Association with IPL
Tata Group initially stepped in as the IPL’s title sponsor in 2022 after Vivo, the previous sponsor, withdrew from its agreement due to diplomatic and corporate concerns linked to its Chinese ownership. Vivo had secured the title rights for the 2018-2022 cycle, but geopolitical tensions between India and China disrupted the deal. As a result, Tata Group entered the sponsorship landscape, agreeing to pay INR 365 crore per season while Vivo covered the remaining agreement balance.
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Given the successful partnership between Tata Group and the IPL, the BCCI included a clause granting Tata Group the right to match any new bids when the sponsorship renewal process began. This advantage was pivotal in Tata Group securing the title rights for another five years, as the conglomerate equaled the Aditya Birla Group’s INR 2500 crore offer.
IP L’s Growing Commercial Value and Strict Sponsorship Policies
With IPL’s soaring popularity, the league’s sponsorship value has grown exponentially. The record-breaking media rights deal with Star India and Viacom18, which fetched BCCI an unprecedented INR 48,390 crore for the 2023-2027 cycle, set the stage for an intense sponsorship battle. The lucrative sponsorship rights demonstrate the IPL’s increasing financial appeal, making it one of the most valuable sporting properties globally.
However, the BCCI has maintained a strict stance on sponsorship eligibility, explicitly barring Chinese brands from bidding due to India’s geopolitical tensions with China. The cricket board’s Invitation To Tender (ITT) document mandates that “each bidder, which is a corporate entity, must not be contained in a jurisdiction/territory with which India does not have a close relation.” This clause ensures that IPL maintains its credibility and avoids past controversies surrounding sponsorship associations.
The Role of Tata Group in Strengthening IPL’s Brand Image
Tata Group’s prolonged association with IPL further cements the brand’s stature as a trusted corporate giant in Indian sports. The sponsorship amplifies Tata Group’s presence in cricket and aligns with IPL’s vision of innovation and expansion. Tata Group’s continued investment reinforces the league’s dominance in the global cricketing landscape, proving that IPL remains an attractive property for top-tier sponsors.
As the 2025 IPL season approaches, all eyes are set on the next chapter of the league’s journey. The competition continues to evolve with fresh talent, thrilling encounters, and a growing international audience, ensuring that IPL remains a commercial powerhouse.
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What’s Next for IPL and Tata Group?
With Tata Group securing the title sponsorship until 2028, IPL is set for another growth phase, blending high-intensity cricket with top-tier commercial success. The league’s commitment to delivering world-class entertainment and strong financial backing from Tata Group ensures a promising future for Indian cricket’s premier tournament. As the cricketing action unfolds, fans can expect another exhilarating IPL season, backed by a sponsorship deal that underscores the league’s ever-growing stature.
